Website promotion, also referred to as search engine promotion, is required to announce your website to the world. You can create the fanciest websitethat money can buy, but no one will see it without online promotion. DomainDrivers has been offering online promotion services since 2003.
This marketing effort takes several forms - but it's all about search engine optimization (SEO) and following best practices. That's right, website promotion is marketing your website.
Search Engine Promotion
Promoting your website to the search engines used to be a very involved process. Not so any more. Search engines are more sophisticated and
find your site more readily. However, a few common sense best practices are still necessary. Website promotion for the search engines, is a simple as creating a site map of the content on your site
allow the search engines to have a road map from page to page. A site map also forces your webmaster (maybe that's you) to review the site and
to manage the internal linking structure as your site expands and changes.
Each search engine provides guidelines of how to create and publish a site map, we suggest following Google's instructions is sufficient. By submitting your
site map to Google, you've covered the basics of search engine promotion. Many website hosts now have easy methods to have this submission painless to the
Though you may think Google is "Big Brother" and watching you all the time, that's not really true. Many of the unsavory tricks played by SEO firms over the years
were not uncovered by Google, but by others who tattled to Google. One way to keep your website active in Google's index, is to register for a Google account.
Sign up for Google Analytics and Google Webmaster Tools. Log in to your account every day and review the Google Analytics for your site. We won;t get into
the importance of Google Analytics on this page, but many believe participating with Google tools is helpful in search engine promotion.
Search engine promotion is a minor effort when compared to your overall online promotion strategy. If you think of your website as a store in the mall, search
engine promotion gets you on the Mall Directory. Your store is officially listed in the index of stores at the mall. Not enough. For the people at the mall
to actually find your store, you must advertise your store. In Internet parlance, you must engage in website promotion.
With your mall based store, how would you promote? Maybe buy some radio time, print advertising, hand out flyers, or send out mailings? You may even hire someone
to stand outside the store in the hallway and attract the attention of the prospective customers as they walk by. That's advertising 101, right?
Well, advertising 101 for your website follows the same principles, the method of delivery is more suitable for how people use the Internet, however. Again, using web parlance,
we in the industry use the broad terms: on-page optimization and off-page optimization. Fancy talk for what we do at DomainDrivers.
For our on-page efforts, click the SEO button on the navigation bar, or simply move to our SEO Page.
We discuss the various strategies for off page optimization on our Strategies page. And if you have
spent time to understand the importance of SEO Link Building and just need more details, click the appropriate button on the left navigation bar.
For a customized proposal on how DomainDrivers can assist your web promotion requirements, please complete the formbelow and someone will contact you promptly.