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Social Media Marketing

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. That is the Wikipedia definition of the term. The whole idea is to introduce a fabulous concept, service or product to a person or persons that are active in social media. If they believe the are seeing something of value, they will share it with their connections/friends who in turn will share it with their network. If the concept is exciting enough, so many shares take place in a very short time: the idea goes "viral".

This phenomenon is common with non-bluishness themes. Things that are weird, political, hysterical, or just plain out of this world are commonly spread around the Internet. Social media marketing focuses on business related themes. How can I get my product or service to go "viral"? It is tougher for businesses for several reasons. First, as we begin the second decade of this millennium, most social media activists are young men and women with little interest in business building. They use these social platforms for social interaction, not for business proselytizing.

Products that are commonly consumed by this age group do very well with social media marketing. Soda, alcohol, rock bands, music files, sports, etc. are the first themes to find success. John's hardware emporium? Not so much. So the challenge with social network marketing is to exploit this medium as a main stream business marketing channel. For those business websites that would like to get started with social media, social bookmarking is a place to start.

Social Bookmarking

With social bookmarking, users can post bookmarks that identify concepts, ideas, and valuable bits of information. These bookmarks will link readers to the source of the information. There are several popular sources out there like Reddit, Furl, Delicious, Stumble Upon, and many more. A user can register in these sites, and place links to sites that contain information they deem valuable enough to share with others...like their own website. This is an increasingly popular method to earn non reciprocal links to your site. This form of one way linking earns link popularity credit with the search engines.

Organizing a strategy around this link building effort is referred to as social media optimization. SEO practioners assist their clients in crafting a strategy that takes into account your keywords and your website landing pages. After all, if you want to earn one way links using social bookmarking, you need to have an organized campaign that reports on the initial effort and the return on that investment of time. Your other link building strategies and SEO best practices must all be in phase. Hence the practice of social media optimization.

Social Bookmarking Services

At DomainDrivers, we have managed client's social bookmarking campaigns for over two years now. We have affordable pricing and our clients appreciate our attention to detail in our reporting procedures.