SEO - Search Engine Optimization
Best practices in search engine optimization, SEO, requires following search engine webmaster guidelines to optimize all website pages so they fit theprotocols of the search engine spiders, or robots. DomainDrivers follows these practices for their clients so they can be crawled effectively by the spiders. Without SEO best practices, all the link building will have minimal effect on your sites rankings.
With the Panda update to the Google algorithm, page content and site Analytics play a larger role in search engine optimization. We consider ourselves "web strategists" where we work closely with the site designers and content writers to ensure that page optimization, link anchor text and page content are interwoven and feed off a strong and detailed keyword analysis.
Affordable SEO Services
This is a summary of the Search Engine Optimization Link Building that DomainDrivers will undertake on behalf of your website.
1) Determine The Keywords These are the terms that a potential visitor to your site would type into the Google search box. We'll work with you to formalize a list ofthe most appropriate. The keyword analysis is a critical first step and great care and solid analysis is required.
2) Create a Baseline Using the keywords, we will next identify how you currently rank for those terms. At the same time we will identify your top competitors. You may think of competition in one sense, but we look at it through the eyes of the search engines: who are the top ranked competitors using your keywords?
We do that with these reports:
a) Link Back Report This report offers a unique listing of your website's inbound links as well as your competitors. By reviewing this report we not only know the number of links each site has earned, but we can also learn a little about your competitor's link building strategy.
b) Web Ranking Report This report lists the competitor's websites and how each one ranks for every keyword identified in Google, Bing and Yahoo. This report will be re-run 3 to 4 times per year to gauge how your link campaign is trending.
c) Website Grade Report This report "grades" your website for overall SEO effectiveness. If compares your site alongside the sites of your competitors and offers some insights for the overall search engine optimization link building campaign.
d) Google Analytics This report will show the current and past traffic to your site. Another important trending report that we will refer to constantly.
3) Review Site and Make Necessary Changes At this stage we need to look at your website in terms of how the content and source code is written after considering the keywords. Any minor changes to the content itself, can be made easily. If we determine that large amounts of content including adding new content pages is required, we will discuss your options. We use an excellent copy writer who has many years' experience in writing keyword-rich content. If you elect to increase your content pages, an extra fee would be charged by the copy writer directly to you.
We will also have to update your meta data, titles and descriptions.
4) Build Link Popularity Link building accounts for 75% of SEO. You must have good content and on-page optimization, but without inbound links, you probably will not experience the search engine results that you desire. Your competitors are employing SEO Link Building best practices; shouldn't you?
DomainDrivers builds those links to your site. We use a diverse methodology acquiring links from web directories, social network bookmarking sites, article submission sites, and link exchanges with other sites that share a common theme with your website. This combination of four diverse link types meets SEO Best Practices for link building.
5) Monitor and Measure Progress SEO Link Building is a hands-on process. We will run periodic reports (see above) and watch the trends of your keywords. We may have to make changes along the way. This monitoring step is critical to keep you and DomainDrivers engaged and on top of the entire process as competition and changes affect your rankings.
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