Reciprocal Linking Services
The concept of reciprocal linking is relatively simple: You place a link to other sites on your site, and those other sites link back to yours. For a handful of links, a link exchange is easy to do, and it takes little oversight or forethought. But a limited number of links can only provide limited results: not the increase in link popularity that you expected. The true
benefits
of exchanging links with other relvant partners take place when links are sought with hundreds (and even thousands!) of other websites.
Reciprocal Link Building That Works
In order to get these
benefits
an organized, well-managed system must be used to efficiently harvest the links. We have developed and
fine-tuned our system the right way, by using it ourselves. We have logged the data for tens of thousands of automotive and other,
sites, and we use that data daily. In order to do this work efficiently at that level, we have developed a complete reciprocal link
harvesting and management system that is unique in the world of link building management.
We have our own proprietary data tools, and our tools will save you
money. A proper link vuilding management system has the following aspects:
The universe of sites in a particular industry must be identified
and held in a manageable data system. In some industries with a
large contingent of enthusiasts, like autos, musicians, crafts,
golf, etc., this can often mean tens of thousands of sites. We use
a multitude of methods to drill deep into a category to find
sites.
A reciprocal link building that works must be able to identify and eliminate duplicate
listings and dead sites quickly. For duplicate site elimination, a
working solution is much more difficult than it appears. We have
built our own custom applications to handle the variety of
problems that this presents.
A well-designed link exchange program also determines the most popular sites to
link to first. Without sophisticated tools, this can be a very
time-consuming task that most other service providers simply
ignore. We have built our own proprietary applications that we can
use to to determine the relative traffic popularity and link
popularity of a large list of sites. Then we target the best,
first.
Well-managed methods must be developed to review the sites in the
master database to determine which sites publicly solicit for
reciprocal links. Then the appropriate linking data must be
extracted from those sites, such as the email contact or the page
submission address. Again, duplication of effort must be
prevented. For industries with thousands of sites, we have teams
of surfers that can get this work done quickly and correctly. We
double check.
A data-driven application, called a reciprocal links management system,
should be used to create the actual links pages for a website. A
good application should allow for link imports, provide a good
reporting system
We don't play any
dirty tricks
.
Automatic Link Exchange
Many websites that are willing to link back also use a data-driven
links management system. These sites usually require that you
submit your link information using their online form. A proper
links management system tracks which sites require this. We also
have efficient methods for submitting client site information to
these sites.
Properly structuring the various email messages that are needed in
this process takes experience to know what works. An improper
approach can result in a very low link-back rate. Also, email
scheduling and link tracking is required to keep from asking for
links from sites that have already linked, or just from asking too
often.
An inadequately designed links management system will break down
when applied to hundreds of links. We have learned this ourselves,
the hard way. Inevitably, the result is either the abandonment of
the project or excess cost due to duplicated and wasted effort.
We've been there, and we've solved the problems. Now we can use
these tools to the benefit of our clients. Our efficiency saves you
considerable money.
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