Our Process

Unique processes and methods...

The concept of reciprocal linking is relatively simple: You place a link to other sites on your site, and those other sites link back to yours. For a handful of links, reciprocal linking is easy to do, and it takes little oversight or forethought. But a limited number of links can only provide limited results. The true benefits of reciprocal linking take place when links are sought with hundreds (and even thousands!) of other websites.

In order to get these benefits, an organized, well-managed system must be used to efficiently harvest the links. We have developed and fine-tuned our system the right way, by using it ourselves. We have logged the data for tens of thousands of automotive and other, sites, and we use that data daily. In order to do this work efficiently at that level, we have developed a complete link harvesting and management system that is unique in the world of link management.

We have our own proprietary data tools, and our tools will save you money. A proper link management system has the following aspects:

• The universe of sites in a particular industry must be identified and held in a manageable data system. In some industries with a large contingent of enthusiasts, like autos, musicians, crafts, golf, etc., this can often mean tens of thousands of sites. We use a multitude of methods to drill deep into a category to find sites.

• The system must be able to identify and eliminate duplicate listings and dead sites quickly. For duplicate site elimination, a working solution is much more difficult than it appears. We have built our own custom applications to handle the variety of problems that this presents.

• A well-designed program also determines the most popular sites to link to first. Without sophisticated tools, this can be a very time-consuming task that most other service providers simply ignore. We have built our own proprietary applications that we can use to to determine the relative traffic popularity and link popularity of a large list of sites. Then we target the best, first.

• Well-managed methods must be developed to review the sites in the master database to determine which sites publicly solicit for reciprocal links. Then the appropriate linking data must be extracted from those sites, such as the email contact or the page submission address. Again, duplication of effort must be prevented. For industries with thousands of sites, we have teams of surfers that can get this work done quickly and correctly. We double check.

• A data-driven application, called a links management system, should be used to create the actual links pages for a website. A good application should allow for link imports, manage the email process, check for broken links, and check for reciprocal links on the listed sites. We use the best in the industry.

• Many websites that are willing to link back also use a data-driven links management system. These sites usually require that you submit your link information using their online form. A proper links management system tracks which sites require this. We also have efficient methods for submitting client site information to these sites.

• Properly structuring the various email messages that are needed in this process takes experience to know what works. An improper approach can result in a very low link-back rate. Also, email scheduling and link tracking is required to keep from asking for links from sites that have already linked, or just from asking too often.

An inadequately designed links management system will break down when applied to hundreds of links. We have learned this ourselves, the hard way. Inevitably, the result is either the abandonment of the project or excess cost due to duplicated and wasted effort. We've been there, and we've solved the problems. Now we can use these tools to the benefit of our clients. Our efficiency saves you considerable money...Please visit our Pricing page for more information.