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Real Estate Marketing SoftwareReal estate online based marketing involves understanding something known as "search engine optimization". Real Estate SEO is a discipline that assists the real estate agent with understanding how search engines work. Search engines don’t divulge their ranking processes, often referred to as the “ranking algorithm”. However, by reviewing the attributes of the real estate websites and pages that rank well, real estate SEO can make educated guesses as to what works best with a particular search engine. This real estate SEO work should be fundamental to a smart real estate agent. As more consumers gravitate to online methods of research and buying, it becomes more important every day. Ranking well for search terms that are relevant to your business can result in substantial traffic, at no incremental cost for each site visitor that you get from it. DomainDrivers has published a guide for real estate SEO called "Search Engine Optimization Basics For Real Estate-Related Websites". This document guides your real estate online based marketing efforts. These efforts are: 1) content (the textual material that is presented on your website); 2) optimization (how that material is presented and structured) and 3) link popularity (the links pointing back to your pages). It is a common misconception that a real estate website developer has already done all of this work, or that they should have. Some do, but in fact, they probably have not done this for your site. Their job is to make your site look nice, be navigable, and present to the world what you asked them to present. That's the reason behind the DomainDrivers development of "Search Engine Optimization Basics For Real Estate-Related Websites" which is available for free on this site. Real estate SEO, done properly, is critical for your successful online marketing efforts * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Need more info, or a quote for your site? * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Rich Blessing, Partner - Business Development Dirk
Johnson, Partner - Operations Phone
703-729-7446 Eastern US time
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